Consulting, Workshops & Training

During his time in Iraq, Eric Maddox created a unique methodology and technique for elicitation— gathering information—which directly led to the capture of Saddam Hussein. His methods shaped the future of intelligence collection for the military and civilians around the world.
Now, those methods are available to organizations…and they’re just as relevant in the boardroom as they are on the battlefield.

Empathy Based Listening Training

The number one tool to gain trust and maximize influence over others.

Elicitation Training

Any professional who relies on information gathering to perform his or her role successfully.


Consulting for clients interested in developing insights through the use of empathy based listening. Us

Eric’s training and consulting equip companies to gather the business intelligence needed to innovate in an ever-changing marketplace. His methodology and technique utilize the skills of empathy, listening and network analysis—the key components to produce results.

Available training & consulting services:


Listening training courses & workshops


Elicitation training courses & workshops


On-site assessments


Coaching and consulting

Empathy Based Listening Training

Wow and captivate your audience with one of the most daring war stories
from one of the best storytellers in America.

As a keynote speaker, Eric holds audiences spellbound as he shares the story only he can—a firsthand account of the intelligence-gathering that led to Saddam Hussein’s capture. He takes the audience from tension to release as he weaves the narrative of how every perceived failure leads forward. His lessons are from a one-of-a kind experience and they work in any industry.

Elicitation Training

Elicitation consists of a set of techniques that enable the discovery of necessary information or requirements. Eric’s method relies foremost on empathy based listening—asking timely and probing questions to get clarity at the root of the issue at hand.

Elicitation training will enhance an individual’s listening skills, covert communication skills, and increase the timeliness of internal decision-making ability.

“I train individuals to gather more accurate information —
to make better decisions.”

-Eric Maddox


Elicitation training participants will learn:

  • 9 specific questioning techniques that allow for transparency with potentially deceptive subjects
  • How to prepare for meetings and keep discussions from heading off track
  • How to consistently achieve results from your requirements gathering sessions
  • How to conduct highly productive discussions so you can become more effective and efficient in information gathering
  • How to use information mapping during requirements gathering
  • How to identify and neutralize distractors and personal objectives that keep you from successful elicitation
  • The technique of continuity questioning
  • So much more!

Who can benefit from elicitation training?

Elicitation training is for any professional who relies on information gathering to perform his or her role successfully. Professions that benefit from developing elicitation skills include (but are not limited to):

  • Wealth management
  • Healthcare (care coordinators)
  • Sales personnel
  • Customer service, client services & support
  • Journalists and reporters
  • Personnel managers
  • Business owners
  • Human resources & recruiters
  • Real estate
  • Banking, finance & lending
  • Insurance
  • Therapists & counselors
  • Educators
  • Counselors
  • Human services & social workers
  • Service & retail workers

Eric’s proven methods are successful up and down the command structure. Everyone in an organization can take away a critical component to incorporating empathy based listening in their everyday activities.

Training is available in four (4), eight (8), and 24-hour packages.


Eric Maddox provides consulting for clients interested in developing insights through the use of empathy based listening. Using this unique approach, he provides highly customized and practical actions that lead to improvements in the collection of business intelligence, and client project scoping which results in healthier bottom-line revenues and customer loyalty.


Deploy tactical empathy based listening to gain an edge over the competition.

Discover the inside story of the search for Saddam Hussein—as told by the soldier who masterminded his capture
No other military speaker delivers empathy based listening as a tool that anyone can implement to see immediate results.