The visionary independent sales consultant company that uses empathy-based listening to win people — over.
From playing a pivotal role in the capture of Saddam Hussein to being a dynamic consultant for business sales, Eric Maddox believes in the power of empathy to increase your influence over high-value targets. With the right listening skills, anyone in a command structure can gain the trust of the person they’re talking to, whether they’re the supervisor or subordinate, student or employee, potential client or potential business partner.
Empathy transcends the borders of one’s professional life, too — listening is a powerful tool in improving your personal life. With the power to bring people over to your side, Eric’s philosophy of empathy-based listening is a life-changing investment.
“Ladies and gentlemen, we got him.”
In 2003, Eric Maddox collected the intelligence which led to the exact location of Saddam Hussein—the Ace of Spades in the infamous Deck of Cards. His unique methodology, based on empathy based listening and not on force, shaped the future of intelligence collection on both the battlefield and in the boardroom.
Today, Eric shares his life and business changing techniques—along with the compelling story of Saddam’s capture—with audiences and organizations around the world. As a keynote speaker, consultant and author, he delivers empathy based listening as the number one tool for building trust and maximizing influence in all areas of life. Trust turns customers into champions and advocates. Influence makes leaders more effective. Collecting the right information enables better decisions and the ability to innovate, adapt and compete.
No other military speaker delivers empathy based listening as a tool that anyone can implement to see immediate results.
Discover the Power of Empathy-Based Listening
your career and relationships. Eric Maddox has helped countless people in diverse industries and settings
across the world gain the trust of the people they interact with and help turn the tides in their favor. His
methodology has proven successful in various situations — military intelligence, consultative sales, patient care,
and even personal connections.
To date, Eric Maddox has coached game-changers, innovators, and leaders. He’s been their foremost
consultant on asking the right interview questions, spotting behavioral cues, and facilitating conversations that
Captivate your audience with a daring war story and life-changing lessons from one of the best storytellers in America.
Consulting & Training
Deploy tactical empathy based listening to build trust, make better decisions, grow influence, and gain an edge over the competition.
Eric’s expertise—fine-tuned over 2,700 interrogations—guarantees to position you into maximum results.
Mission: Blacklist #1 Book
Discover the inside story of the search for Saddam Hussein—as told by the soldier who masterminded his capture—in Mission: Blacklist #1.
Connect With Eric Maddox Today
Incredible stories. Battle tested tools. Events that inspire change.