Inspirational Speaker,
Consultant, Sales & Negotiation Training

Winning Trust Through Empathy-Based Listening

A few hours with Eric will provide a lifetime of results

Thousands and Thousands changed forever:

Banking • Insurance • Wealth Management • Financial Services • Not for Profit • Medical • Professional Services

“Ladies and gentlemen, we got him.”


Customer Loyalty


Sales Growth






Closing a Deal

Building a Brand

demands trust.
Empathy-based listening builds that trust.

Discover the Power of Empathy-Based Listening

If you are a sales team or business leader needing to invigorate your team, or if you are needing new and better results, and especially if you need both, talk to Eric Maddox. The best sales and negotiation teams in the world can only get better with empathetic listening training that teaches the team how to “get on the inside,” build deeper trust and lasting influence.

Eric does this in a way that just-can’t-be-matched. His method was, quite literally, tested on the battlefield with the toughest of “you’ll never sell me” prospects who, over and over again, were.

ASK better, unexpected questions, get in to gain trust.

TRUST turns prospects into customers, champions, advocates, they influence.

INFLUENCE makes teams more effective and able to pivot, adapt, compete.

Mission: Blacklist #1

Book By Eric Maddox

Discover the inside story of the search for Saddam Hussein—as told by the soldier who masterminded his capture—in Mission: Blacklist #1.

Inspirational Keynotes

Captivate your audience with a daring war story and life-changing lessons from one of the best storytellers in America.

Consulting & Training

Deploy tactical empathy-based listening to build trust, make better decisions, grow influence, and gain an edge over the competition.


Eric’s expertise—fine-tuned over 2,700 interrogations—guarantees to position you into maximum results.


“We had a fantastic event last night. I have been getting emails all day about how everyone enjoyed the discussions, venue, and presentations. Eric was a big hit – and he did a great job presenting. He actually ended up staying until after 9PM talking with our folks and signing books. That was much appreciated! ” Bill Ball

“WOW – I love Eric Maddox! He was a dream to have as a speaker – very low maintenance. And his presentations were excellent – really fascinating stuff and my people responded really well to him. I would have loved to have spent more time with him just to ask him questions… ”
Donna Berrington

“A one-in-a-billion story… best speaker I’ve ever had the pleasure to work with. Your willingness to spend time tailoring the presentation and answering members questions after the conference was most appreciated. I wish all the speakers I work with could be as generous and caring about the outcome of their efforts as you are.” Allison Zimmerman

Connect With Eric Maddox Today

Incredible stories. Battle tested tools. Events that inspire change.

Discover the inside story of the search for Saddam Hussein—as told by the soldier who masterminded his capture
No other military speaker delivers empathy based listening as a tool that anyone can implement to see immediate results.